In 2012 Nestlé became the programme’s main sponsor, its commitment allowing the IAAF to organise additional courses for lecturers and coaches and eventually to reach a larger number of kids in existing or new markets.The IAAF objectives of the programme are to make Athletics the number one participation sport in schools, to educate kids into sport in general and athletics in particular and thus promote a balanced and healthy lifestyle, and to attract and sustain the potential sporting stars of tomorrow.
The IAAF Kids’ Athletics aims to ensure a steady and sustainable policy of development of the sport of Athletics. The aim of which is to introduce children to Athletics at a basic level.
The programme is not intended only for clubs and Member Federations but also for schools and all institutions who are interested in the well-being of children.
The IAAF aims to popularise athletics in the six areas through a programme of several competitions called “A Team Event for Children”, which comprises of three event groups: Sprinting/Running Event Group, Jumping Event Group and a Throwing Event Group. There are three age categories targeted by the programme: 7-8 yrs, 9-10 yrs and 11-12 yrs.
The IAAF has also initiated a programme to educate the lecturers and coaches who run this “IAAF Kids Athletics” Programme.